Our Blog
We are a marketing, reputation and stakeholder consultancy and advisory services based out of Colombo, Sri Lanka
PRCA Country Rep calls for ethics and standards in Sri Lanka’s advertising and marketing industry
Sri Lanka needs to put together a cohesive and comprehensive set of regulations and standards when it comes to advertising, marketing and communications and this
PRCA Country Rep urges media industry stakeholders to address key issues
Sri Lanka needs to take into consideration and adopt relevant measures and policies to save the media industry from a severe talent shortage, stressed Thanzyl
Redefining the 4Ps of Marketing
Traditional marketing frameworks frequently fall short of capturing the complex nature of organisational success in the fast-paced world of contemporary business. We suggest rethinking the
PR: Shifting from ‘public’ to ‘purposeful’ relations
Public Relations (PR) has undergone a significant transformation, evolving beyond its conventional role of managing an organisation’s image to a more purposeful and values-driven approach.
PRCA APAC reveals findings on Sri Lanka’s PR industry for 2024 and years to come
ASIA PACIFIC – 29th January 2024 – The APAC chapter of the Public Relations and Communications Association (PRCA), the world’s largest and influential PR body, together
The role of PR professionals in combatting misinformation and disinformation
Thanzyl Thajudeen Let’s face it. We are in a chaotic age, crammed in between an ocean spread with knowledge and information, and a craze for
