Mark and Comm: PR Isn’t Dead, Here Are 7 Trends Proving the Industry Has Never Been Stronger
We’d be remiss not to address the elephant in the room. WPP founder Sir Martin Sorrell declared, during a debate on BBC Radio 4’s Today programme, with PRCA chief executive Sarah that “there’s no such thing as PR anymore.” With all due respect to Sir Martin, this might be the worst take since someone said […]
The AI Ethics Revolution in PR and Communications
The integration of generative artificial intelligence into public relations and communications has moved beyond the experimental phase. As we progress through 2025, the profession faces a critical juncture where the ethical implications of AI adoption demand urgent attention, strategic frameworks, and a fundamental reimagining of professional responsibility. The Silent Adoption Crisis Recent research reveals a […]
Beyond the Billion-Dollar Myth: Why Sri Lanka’s Business Narrative Needs Reimagining
How strategic communications can shift focus from corporate gigantism to sustainable value creation When analysts point out that Sri Lanka has only a handful of listed companies valued over a billion dollars compared to Singapore’s 77 or Vietnam’s 44, the instinctive response is often: “We need more billion-dollar companies.” But this misses a more fundamental […]
Sri Lanka’s PR agency Mark and Comm joins GlobalCom PR Network
Strategic partnership enhances Mark and Comm’s global reach while bringing Sri Lankan market expertise to one of the world’s leading independent PR networks Mark and Comm, Sri Lanka’s leading boutique public relations and communications agency, today announced its membership in the prestigious GlobalCom PR Network, joining an association of over 80 independent PR agencies operating […]
Mark and Comm and PRCA APAC to hold ‘PR in the Age of Disruption’ webinar on 28th April
Mark and Comm Ltd, a leading reputation and communications agency based in Sri Lanka, in collaboration with the Public Relations and Communications Association Asia Pacific (PRCA APAC), will host a regional webinar titled “PR in the Age of Disruption” on the 28th of April 2025, from 3:00 PM to 4:30 PM IST via Zoom. Part […]
PR: Shifting from ‘public’ to ‘purposeful’ relations
Public Relations (PR) has undergone a significant transformation, evolving beyond its conventional role of managing an organisation’s image to a more purposeful and values-driven approach. This shift from ‘public’ relations to ‘purposeful’ relations reflects an understanding that authentic connections and social responsibility are paramount in today’s dynamic landscape. A study by the Institute for Public […]
