The AI Ethics Revolution in PR and Communications
The integration of generative artificial intelligence into public relations and communications has moved beyond the experimental phase. As we progress through 2025, the profession faces a critical juncture where the ethical implications of AI adoption demand urgent attention, strategic frameworks, and a fundamental reimagining of professional responsibility. The Silent Adoption Crisis Recent research reveals a […]
Experts Share Insightful Perspectives at ‘PR in the Age of Disruption’ Webinar for Sri Lanka
Mark and Comm, a strategic communications and PR agency, in collaboration with the Public Relations and Communications Association Asia Pacific (PRCA APAC), hosted a regional webinar for Sri Lanka titled “PR in the Age of Disruption” on April 28. The session, part of Mark and Comm’s ‘The Collab Room’ initiative, brought together leading PR experts […]
PR: Shifting from ‘public’ to ‘purposeful’ relations
Public Relations (PR) has undergone a significant transformation, evolving beyond its conventional role of managing an organisation’s image to a more purposeful and values-driven approach. This shift from ‘public’ relations to ‘purposeful’ relations reflects an understanding that authentic connections and social responsibility are paramount in today’s dynamic landscape. A study by the Institute for Public […]
