Redefining the 4Ps of Marketing
Traditional marketing frameworks frequently fall short of capturing the complex nature of organisational success in the fast-paced world of contemporary business. We suggest rethinking the traditional marketing 4Ps—Product, Price, Place, and Promotion—in order to close this gap and better represent the intricacies of modern organisational strategy. My model—which consists of Purpose, Prodigy, Power, and Preservarance—offers […]
