Mark and Comm presents strategic communications framework to Deputy Minister for Sri Lanka’s USD15b digital economy transformation

Hon. Eranga Weeraratne and Thanzyl Thajudeen

Mark and Comm (Pvt) Ltd, Sri Lanka’s leading boutique public relations (PR) and communications agency, presented a comprehensive Strategic Communications and PR framework to Deputy Minister of Digital Economy, Hon. Eranga Weeraratne. The presentation, led by managing director Thanzyl Thajudeen, emphasized that world-class technology infrastructure should come with public trust, stakeholder understanding, and sustained adoption. […]

Beyond the Billion-Dollar Myth: Why Sri Lanka’s Business Narrative Needs Reimagining

Beyond the Billion-Dollar Myth: Why Sri Lanka's Business Narrative Needs Reimagining

How strategic communications can shift focus from corporate gigantism to sustainable value creation When analysts point out that Sri Lanka has only a handful of listed companies valued over a billion dollars compared to Singapore’s 77 or Vietnam’s 44, the instinctive response is often: “We need more billion-dollar companies.” But this misses a more fundamental […]

PR: Shifting from ‘public’ to ‘purposeful’ relations

Public Relations (PR) has undergone a significant transformation, evolving beyond its conventional role of managing an organisation’s image to a more purposeful and values-driven approach. This shift from ‘public’ relations to ‘purposeful’ relations reflects an understanding that authentic connections and social responsibility are paramount in today’s dynamic landscape. A study by the Institute for Public […]