Thanzyl Thajudeen among Campaign Asia-Pacific 40 Under 40
Joining this year’s Campaign Asia-Pacific’s prestigious 40 Under 40 winners driving innovation and pushing boundaries across the region’s marketing landscape is Thanzyl Thajudeen, Managing Director of Colombo-based Mark and Comm Ltd, a responsible PR, communications and reputation consultancy. This year’s nominations were nothing short of extraordinary, presenting a formidable challenge to the jury, who found themselves inspired by […]
Women in Tech Sri Lanka partners with Mark and Comm to strengthen women’s participation in STEM
Women in Tech, the world’s foremost organization for Inclusion, Diversity, and Equity in STEAM, with a mission to empower 5 million women by 2030, entered into an agreement with Colombo-based leading PR agency, Mark and Comm Ltd with the latter as its Strategic Communications Partner for the Sri Lanka Chapter. The agreement was exchanged on […]
ZeroPlastic Movement join hands with Mark and Comm to raise awareness on combating plastic pollution
Sri Lanka’s largest environmental advocacy and action network backed by over 9,000 volunteers, ZeroPlastic Movement has officially announced its partnership with Mark and Comm Ltd. The Colombo-based leading PR agency is now its Strategic Communications Partner. ZeroPlastic Movement has evolved into a foremost grassroots’ environmental activist group in Sri Lanka with thousands of volunteers from […]
PRCA Country Rep calls for ethics and standards in Sri Lanka’s advertising and marketing industry
Sri Lanka needs to put together a cohesive and comprehensive set of regulations and standards when it comes to advertising, marketing and communications and this should be done in consultation with various stakeholders in the industry, highlighted Thanzyl Thajudeen, the country representative of the Public Relations & Communications Association (PRCA), the world’s largest and influential […]
PRCA Country Rep urges media industry stakeholders to address key issues
Sri Lanka needs to take into consideration and adopt relevant measures and policies to save the media industry from a severe talent shortage, stressed Thanzyl Thajudeen, the country representative of the Public Relations & Communications Association (PRCA), the world’s largest and influential PR body. We are seeing various challenges across the industry, such as lack […]
Redefining the 4Ps of Marketing
Traditional marketing frameworks frequently fall short of capturing the complex nature of organisational success in the fast-paced world of contemporary business. We suggest rethinking the traditional marketing 4Ps—Product, Price, Place, and Promotion—in order to close this gap and better represent the intricacies of modern organisational strategy. My model—which consists of Purpose, Prodigy, Power, and Preservarance—offers […]
PR: Shifting from ‘public’ to ‘purposeful’ relations
Public Relations (PR) has undergone a significant transformation, evolving beyond its conventional role of managing an organisation’s image to a more purposeful and values-driven approach. This shift from ‘public’ relations to ‘purposeful’ relations reflects an understanding that authentic connections and social responsibility are paramount in today’s dynamic landscape. A study by the Institute for Public […]
PRCA APAC reveals findings on Sri Lanka’s PR industry for 2024 and years to come
ASIA PACIFIC – 29th January 2024 – The APAC chapter of the Public Relations and Communications Association (PRCA), the world’s largest and influential PR body, together with its board member and communications expert Thanzyl Thajudeen carried out a survey among 31 agency leaders and executives to explore the current and future context of Sri Lanka’s PR […]
The role of PR professionals in combatting misinformation and disinformation
Thanzyl Thajudeen Let’s face it. We are in a chaotic age, crammed in between an ocean spread with knowledge and information, and a craze for all things artificially intelligent. One could certainly say that propagandas and disinformation today is so widespread like never before in the history of mankind, and this time around, it’s like […]
Greenwashing: How PR professionals could help counter it
By Thanzyl Thajudeen, Managing Director of Mark and Comm Ltd Climate change has never been important than today. It is something that we can no longer avoid. The shocking stats and deteriorating effects are widely available for anyone to read or see. Amidst all these, it is rather a shame that brands and organizations, amusingly […]
